Can I use Google images for my business?

Can I use Google images for ads, a website, or products? Assume no unless you know the license. Google Image Search aggregates pictures that are usually copyrighted by someone else. Using them commercially without permission risks infringement. ^[1][2] Exclusive rights Copyright owners hold rights to reproduce, distribute, and display works. ^[2] Fair use Fair use is a case-specific defense (commentary, news, transformative use)—it rarely covers straight commercial use of entire photos. Safer sources Use stock sites with clear licenses, Creative Commons with compliance, or create your own content. Trademarks in images Even if a photo is "free," depicted brands may raise separate issues. Takeaway Get a license or use public domain / CC0 assets from reputable repositories. ^[1][2]